Sensory Analysis...checking if we have good taste!
To develop new consumer products according to the observed market trends, it is essential to measure taste objectively. Puratos has created an efficient tool that is able to achieve this.
Sensory analysis is a unique way to better understand the complex relationship between food and consumers. Puratos has adopted this scientific approach to be able to measure taste preferences in an objective and precise way.
Consumer panels give us insights into current and emerging taste preferences. The sensory laboratory uses these findings to initiate product development.
Consumer panels are also used frequently to get feedback on a variety of products and prototypes as well as to map and segment current product categories.