The Healthiest Colour In Bread

purple wheat, latest, innovation, new, tfa free, cholesterol free, high in anti-oxidants, no preservatives
21 January 2009

Check out our latest Innovation - the TFA Free, Cholesterol Free Purple Wheat Bread. Better yet, we have absolutely no preservatives in our latest creation.

We at Puratos are constantly exploring new Innovations to meet the needs of today's Canadian consumer. With an extensive range of health and wellness products available in the market, one has to evolve constantly to keep the offering relative.

Between January and November 2008, 25% of all new products launched worldwide, were either positioned TFA Free or one's with No Additives/Preservatives * .  Canadians are actively seeking healthier alternatives to ensure they get the best for themselves and their families.

Our latest product: The Purple Wheat Bread, meets the needs of today's consumer.

The purple colour in this unique variety of wheat is due to the presence of anthocyanins; a purple pigment that makes it visually identifiable from other classes of wheat. Call your representative to Taste the Difference.