Consumer Trends - The ultimate trigger
Our innovation is based on close and constant monitoring of consumer trends locally and worldwide.
We invite you to take a brief look at the five key factors shaping and influencing consumer attitudes across the world.
Health
It goes without saying that food is closely related to health. The increased attention to nutrition and healthcare have enhanced life expectancy. Yet at the same time, allergies and obesity are on the rise. Research clearly indicates that 'healthy' products have not yet reached their full potential because of poor taste delivery and low value for money. In response to these trends, Puratos has developed the "Great Taste & Wellness" range of healthier products that are both delicious and affordable.
Convenience
In many parts of the world, changing family structures and consumption habits result in less and less time to prepare meals and to eat. Yet, there are still high expectations for taste. We therefore work with our customers to develop concepts, products and packaging that fulfill this particular combination of needs.
Pleasure
People are more ready than ever to branch out and try new foods from other cultures. Puratos companies are spread across 53 countries. Our products are available in more than 100 countries. Such a presence gives us unparalleled resources and experience to draw upon - to help our customers anticipate and even trigger new trends and be more successful.
Taste
Taste has always been a personal thing. It changes from person to person and from country to country. But with our sensory analysis laboratory, we have developed an effective tool to measure taste objectively.
Food safety
The food industry, like many others, is globalizing. Supply chains have grown more and more complex and long. Puratos has therefore put the most reliable system possible in place to guarantee the quality and safety of the entire chain. The highest level of quality assurance standards and traceability are the cornerstones of our food safety programs.